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Learn how to generate leads by using digital assets

“Lead generation”.. Is it confusing you..?

Leads generation is the initiation of consumer interest or enquiry into products or services of a business. A lead is considered as getting the customer contact information who is interested in specific product or service. When running a lead campaign you have to check a lot of things to make the campaign perform well. Only an excellent and quality campaign will give you quality leads. You can get a number of leads through inbound and outbound marketing activities.

what is inbound marketing…?

What is inbound marketing

Inbound marketing is a business methodology  that attracts customers by creating valuable contents and experience tailored to them. In other words, the Inbound marketing refers to attracting people by running good campaigns based on the customer interest and comfort. The leads which we get through this method are trustable.  Inbound marketing includes the following actions

  • Content marketing
  • Social Media Marketing
  • Google Display campaigns
  • Email Marketing
  • Customer Relationship management
  • Search Engine Optimisation
  • Lead forms
  • Guided selling

what is outbound marketing…?

what is outbound marketing

Outbound marketing is also known as interpretation marketing. It refers to activities which involves proactively reaching out customers to get them interested in a product or service. In other words, outbound lead generation is the sending or pushing of messages out to a target audience, regardless of whether they have asked for it or expressed an interest. In this scenario, it’s you, not the prospect, who chooses the time and place of the interaction. The forms of outbound marketing are

  • Cold calling
  • Video Ads
  • Print and radio ads
  • Email newsletters
  • Email blast with onetime offers or discounts

All these marketing tactics can get you a number of leads. But these leads may not help you… Why..?

Lead generation campaign tips

Because, only a quality leads will give you the good result. Quality leads means trustworthy leads. To get a quality lead you have to setup your leads campaign perfectly.  As already said “Only an excellent leads campaign get excellent and quality leads ‘’. So, let us take a look at, how to setup an excellent lead campaign. To Create a Quality and result earning lead campaign you have to do these following activities

  • Create brand awareness among public.
  • Prepare your customers before they convert as leads
  • Test run before the actual run
  • Try multiple audience and designs
  • Use More appealing designs
  • Build a customer perfect journey
  • Target on your right customers
  • Budget planning
  • Use automation services
  1. Create brand awareness among public

Which means, run awareness campaigns in all the digital platforms and conduct special campaigns to attract customers to your business?

  1. Prepare your customers before they convert as leads

It is closely related to brand awareness. It means targeting on the same audience used for conducting awareness campaign ads. This will help the customers to remember your brand name or the product

  1. Test run before the actual run

Run a sample campaign using the selected audience and interests.

  1. Try Multiple audience and designs

In a single campaign run multiple ads using different audience and select one of the ad which performs well

  1. Use More appealing designs

Create the campaigns on the basis of customer perspective. Use Bright Colours, use attractive Captions, Follow 20% rule etc. And the main part is to check the competitors ads and try to make like that.

  1. Build a customer perfect journey

Which means, Plan before doing the campaign. Like What content should beused, Create good designs, Setup a team for instant contact, Methods to contact the customer, Data collection etc.

  1. Target on your right customers

The right customers can give you a good result that you expect. Select your audience on the basis of your previous ads and campaigns or even the data that you have in your hand

  1. Budget planning

A perfectly balanced budget will give your more results. Check customer acquisition charge from older results and budget on the basis of older results

  1. Use Automation services

You get a notification on your phone about one lead from your ad. How much time will you take to respond to that lead..? You have to respond to a lead within seconds. For that you can use free automation services available online.

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